Exploit yourself is a Spec commercial inspired by NIKE.
Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february and may.
The project is hot off the press and is intended to speak for the studio. You know, so much hard and unpaid work never tasted so good for us once we saw the final outcome. Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment. It had to be striking new and spirited, and yet dramatically credible.
We wanted to blend a robot state-of-the-art technology with the fresh elegance of the sport make, all set on the cutting edge stage of the more current TODAY. The bionic guy owns the skyscrapers and fifty meters jumps among metropolis concrete towers are just second nature to him. This is the place where he feels at home, and this is the feeling of freedom and force we wanted to convey.
‘Exploit Yourself’ talks about pushing your limits just for the sake of it. We see no competition or race but the one we all got within, still we keep trying to beat ourselves up. Faster runs, quicker movements, higher jumps: strength, pain, muscle, sweat, determination, thirst. Trying one’s best, never give up, create an enemy when there’s not one, the feeling of suffering for self beating. Winning in front of your eyes, winning for your eyes only, and never stop making you BETTER.
Who said life at the city was placid?
Links:
Vimeo -
http://vimeo.com/5318821
HDTV -
www.biglazyrobot.com/EXPLOIT.mov
INET -
www.biglazyrobot.com/EXPLOIT_LOW.mov
Title: Exploit yourself - Spec commercial inspired by Nike.
Director: Carl Rinsch
Animation: Big Lazy Robot Visual Effects.
Music: The Prodigy - Warrior´s Dance
www.biglazyrobot.com
Thanks for watching!
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